TheCajun Night Before Christmashas been a part of Louisiana’s holiday traditions since it was first published. Now, more than forty-five years later, a new generation is discovering the charm of Gaston the Green-Nosed Alligator. First conceived by J.B. Kling, Jr. writing as ‘Trosclair’, the CLIO award-winning sales jingle for the Bergeron Plymouth Company in New Orleans was based on the Clement Moore poem. The exclusive rights were purchased by Pelican Publishing Company and the illustrations of then-fledgling artist James Rice brought the story to life. Beloved master storyteller Coleen Salley narrated the read-along CD. Radio personality and voice talent Tommy Joe Breaux became the voice behind the recordings at City Park and on the audio version of the adventures of Gaston. The book also created what has become the largest segment at Pelican Publishing—the children’s book division.